🌐 Jeffery McMillan, Director of Brand and Communications at PwC Central and Eastern Europe, will speak at the panel session "Digital Diplomacy and Soft Power: Positioning the Country in the Global Conversation," hosted in partnership with PwC at the Tashkent International Investment Forum.

🟠 Participants will examine practical frameworks through which nations and business entities can leverage social media, digital engagement channels, and modern storytelling methodologies to effectively highlight innovation, attract top-tier talent, and constructively support investor decision-making processes.